Deprivation of Super-Reaction Tendency: Psychological Mechanisms and Real-World Impact
Asymmetry of Pleasure and Pain The pleasure a person gains from $10 is not equal to the pain brought by losing $10. In other words, the damage caused by loss far exceeds the pleasure caused by gain. Furthermore, if a person is about to receive something they desperately desire, but this item is snatched away at the last moment, their reaction will be as if they had owned it for a long time only to have it suddenly taken away. ...