you need leverage
Leverage comes in labor, comes in capital, or it can come through code or media.
心理学
Clear accountability is important.
Clear accountability is important. Without accountability, you don’t have incentives. Without accountability, you can’t build credibility. But you take risks. You risk failure. You risk humiliation. You risk failure under your own name. 如果你说同学们帮我擦黑板，那么就不会有人擦
Realize that in modern society, the downside risk is not that large.
There’s not really that much to fear in terms of failure, and so people should take on a lot more accountability than they do.
the real wealth is created by starting your own companies or even by investing.
In an investment firm, they’re buying equity. These are the routes to wealth. It doesn’t come through the hours.
Find a Position of Leverage
I only really want to do things for their own sake. That is one definition of art. Whether it’s business, exercise, romance, friendship, whatever, I think the meaning of life is to do things for their own sake. Ironically, when you do things for their own sake, you create your best work. Even if you’re just trying to make money, you will actually be the most successful. ...
The limits of my language are the limits of my world.
Mental models are concepts that represent your understanding of how something in the world works. Think of driving a car: What do you expect when you press down on the right-side pedal? If the car slows down, you’ll be surprised—that pedal is supposed to be the accelerator. The accuracy of your model of the world determines your expectations, decisions, behavior, and—in the long run—your results. ...
Whoever best describes the problem is the one most likely to solve it.
You should to know the problem exactly.
Should You Go to Business School?
There is a difference between (A) what an MBA does to help you prove your abilities to others . (B) what getting an MBA actually does to improve your abilities. They are two different things.
VALUE CREATION
Make something people want . . . There’s nothing more valuable than an unmet need that is just becoming fixable. If you find something broken that you can fix for a lot of people, you’ve found a gold mine.
Understand How Wealth Is Created
It’s not really about hard work. You can work in a restaurant eighty hours a week, and you’re not going to get rich. Getting rich is about knowing what to do, who to do it with, and when to do it. It is much more about understanding than purely hard work. Yes, hard work matters, and you can’t skimp on it. But it has to be directed in the right way. ...
思考对他们太难，他们只需要标准答案
这是从小被标准答案教育出来的结果。 教授讲懦夫博弈时，明明已经有公式有数学 ，但他们还是不敢思考能不能放开枪支管制
“尝试”纯粹是一种借口
还没做，就已经想好了退路。 通常不能试验，你只有两个选择——做或者不做。 如果抱着试试看的心态做事，大概率以失败告终。
太过迫切地想弥补损失，以至于忘记了自己承担的风险。
某个潜在损失越重要，我们对损失的厌恶也就越强烈。换句话说，所处情境越危险，我们越容易很快作出非理性的决定。
把参照系牢牢掌握在自己手里，才能得到最好的结果
挖个坑问你跳不跳，你说不跳。 如果挖两个坑，问你跳哪个，大的还是小的，你多半会跳那个小的。
阿Q精神是不是一种乐观与豁达？
阿 Q 是一个典型的小人物，他身份卑微，生活在清末民初的农村社会中。鲁迅通过描写阿 Q 的形象和遭遇，表达了对当时中国社会的批判和对平民百姓命运的关注。 ...