一定要注意身体。

人在不健康的状态,不仅严重影响生活,还会变得脆弱。很多困难平时咬咬牙扛过去了,身体不健康人的心理就很容易崩溃。年轻时没人把身体当回事,等透支出问题了,才追悔莫及。 身体有小毛病,定期体检,积极治疗。失去了健康,活着就是一种折磨。不健康,你拥有再多也意义不大。 ...

July 22, 2023 · 1 min · xgDebug

学校教我们的东西是用来和聪明人打交道的,但现实生活中我们要面对的是不可以讲道理的。

如果一个人没有相应的基因、没有后天良好的教育,那么这类人,是永远没办法通过「讲道理」来沟通的。 只能接受这样的客观事实,只能像动物学家研究生物习性那样,去摸清其他人类的行为特征,将他们视为一种普通动物,用各种各样的手段去控制他们,达成自己的目的。 ...

July 22, 2023 · 1 min · xgDebug

不管思考什么事,最重要的是在一开始就想明白要搭建出怎样的框架。

不管思考什么事,最重要的是在一开始就想明白要搭建出怎样的框架。 事实上,一旦有了框架,接下来只要填满就行了。 反之,如果没框架就直接去思考其中的细节,那就不得不面对一堆未经梳理的凌乱信息,白白浪费时间。 ...

July 19, 2023 · 1 min · xgDebug

同质化竞争开始时,市场就不再是原来的市场了。

usually are full of very similar competitors, fighting it out over price and marginal differences. This saturation makes it hard to enter a market, and even the businesses that are already in that market suffer.

July 19, 2023 · 1 min · xgDebug

一些常见的错误痛点

You built a solution for customers who think they have that problem under control. You solved the wrong problem. You developed a solution that helps only at the margins. You solved the wrong problem. You built something, but your customers have bigger fish to fry. You solved the wrong problem.

July 19, 2023 · 1 min · xgDebug

你需要解决的是妨碍他们的核心问题

You want to build a “need-to-have” instead of a “nice-to-have.” You want to develop a painkiller instead of a vitamin. You want to be their aspirin. How can this be done? By finding their most important problem: the one issue that is critical to their success. ...

July 19, 2023 · 1 min · xgDebug

什么样的问题算核心问题?

The most crucial problem a customer faces is on their minds most often. It’s the most important because it’s coming up frequently and is never easy to solve. It has the most impact on their lives, but it’s not always the obvious choice. If you can help a customer with their most critical problem, they will benefit the most.

July 19, 2023 · 1 min · xgDebug

关键痛点是非常痛苦且你无法逃避,必须面对的问题

A Critical Problem Is Painful Problems can be a nuisance. They come up, and you either deal with them or ignore them. We can’t ignore critical problems. They persistently make the lives of those who have them harder until they are resolved. They can’t be just ignored, because they consistently reduce the quality of life.

July 19, 2023 · 1 min · xgDebug

关键痛点让生活品质下降

Find the critical problem where ignoring something causes a lower quality of life.

July 19, 2023 · 1 min · xgDebug

关键痛点往往又是浪费生命或者浪费金钱的,比如写日报

Find the critical problem at the intersection of something mandatory and something wasteful. 关键问题总是位于强制与浪费的交叉点

July 19, 2023 · 1 min · xgDebug

关键痛的点往往是不想干又不得不干的问题

A Critical Problem Is Not Optional Some things can be ignored or delegated, but a critical problem can’t be. If it’s critical, people will have to deal with the problem every time it occurs. They can’t just opt out of it. Solving the problem is essential to making any kind of progress in the work. Find the critical problem where people would love to opt out, but can’t. ...

July 19, 2023 · 1 min · xgDebug

关键痛点每一次都消耗你不少时间

Find the critical problem where solving a problem takes a long time every time the problem occurs. A Critical Problem Takes up Too Much Time If a problem can be solved quickly, people either solve it the moment it appears or they set aside some time to do the work in a batch later, without feeling like it’s a waste of time. If that is the case, the problem is not really critical. Only when you need to spend considerable time and effort each time you solve the problem will it be impossible to “just” deal with it. “Doing it later” also turns into a chore, as it may take hours or days to deal with a long queue of deferred problems. A critical problem will feel like an unwelcome chore: important, yet tiresome. ...

July 19, 2023 · 1 min · xgDebug

发现痛点最直接的方式就是和他们聊聊

Finding the Critical Problem So, how can you learn about which is the most critical problem your customers have? It’s quite straightforward: talk to them. Ask them what annoys them most. Find out where they want to be. Ask them what keeps them from being the best at what they are doing.

July 19, 2023 · 1 min · xgDebug

如果你能帮他们多赚钱,或者能帮他们节约时间,他们会愿意打开钱包

If you find something that will obviously make them significantly more money or save them a lot of time, then you have something to go on. Customers should really want to pay for it, almost have a burning desire to open their wallets. When they ask you if that is possible and you tell them it is, their mouth should drop to the floor.

July 19, 2023 · 1 min · xgDebug

直接询问客户想要什么产品是不行的,你需要知道他们在用过你的产品后会达到什么状态来判断

Focus on what you can help them accomplish. Ask what customers want and which state they want to be in when the work is done. Don’t focus too much on the “how it’s done.” That is usually more based on tradition than on an optimized process.

July 19, 2023 · 1 min · xgDebug

浪费时间是最大的痛苦

Time-Related Pains Most productivity-related issues cause temporal pain: people feel like they’re wasting time. These pains are caused by suboptimal processes and friction between tasks. If tedious work takes a lot of time, it keeps you from doing important and useful things instead. That leads to time mismanagement and relevant actions not being taken. By solving the time-related problem, productive tasks can be accomplished faster and sooner. When people complain about inefficiencies, tedium, or pointless work, you’re looking at a time-related problem. ...

July 19, 2023 · 1 min · xgDebug

浪费钱也是一种痛苦

If you hear people complaining about a waste of money, prohibitive costs, compliance, or the wrong people working on the wrong things, you’ve found a resource-related problem.

July 19, 2023 · 1 min · xgDebug

个人焦虑也是痛点,罗振宇做的便是这个生意

Self-Related Pains This group of problems is often overlooked. Everyone wants to be notable somewhere. This can mean holding a position in a company or being regarded as a supportive co-worker or friend. When people struggle with achieving these things, they feel self-related pains. The four essential concepts to look out for here are Reputation, Accomplishment, Advancement, and Empowerment.

July 19, 2023 · 1 min · xgDebug

Reputation What parts of your skill set do you need to

Efficiency What keeps you from being more efficient at work? Why can’t you do more of what you do? Which tasks feel like they are a drag? Effectiveness What limits you from doing your job the right way? Which tasks are the most pointless? What annoys you about working with competitive products? What is your experience like with each of them? Financials Where are you spending too much on tools? Where are you spending too much on consulting? What is your budget for software tools? What is your budget for outsourcing work? ...

July 19, 2023 · 1 min · xgDebug

解决方案不是凭空冒出来的,要在实践中获得

Entrepreneurs are good at coming up with ideas. We envision solutions to the problems that trouble the audience we have chosen to help. We think deeply about a problem, mentally shape a product, and see how much it would benefit the quality of life. Then we get to work and build the prototype, eager to release it as soon as possible.

July 19, 2023 · 1 min · xgDebug