不管思考什么事,最重要的是在一开始就想明白要搭建出怎样的框架。

不管思考什么事,最重要的是在一开始就想明白要搭建出怎样的框架。 事实上,一旦有了框架,接下来只要填满就行了。 反之,如果没框架就直接去思考其中的细节,那就不得不面对一堆未经梳理的凌乱信息,白白浪费时间。 ...

July 19, 2023 · 1 min · xgDebug

同质化竞争开始时,市场就不再是原来的市场了。

usually are full of very similar competitors, fighting it out over price and marginal differences. This saturation makes it hard to enter a market, and even the businesses that are already in that market suffer.

July 19, 2023 · 1 min · xgDebug

Products That Don't Solve Core Problems Have Little Value

I believe that many bootstrapped businesses only do half the work. They solve a problem, but they don’t address the most critical problem.

July 19, 2023 · 1 min · xgDebug

一些常见的错误痛点

You built a solution for customers who think they have that problem under control. You solved the wrong problem. You developed a solution that helps only at the margins. You solved the wrong problem. You built something, but your customers have bigger fish to fry. You solved the wrong problem.

July 19, 2023 · 1 min · xgDebug

你需要解决的是妨碍他们的核心问题

You want to build a “need-to-have” instead of a “nice-to-have.” You want to develop a painkiller instead of a vitamin. You want to be their aspirin. How can this be done? By finding their most important problem: the one issue that is critical to their success. ...

July 19, 2023 · 1 min · xgDebug

什么样的问题算核心问题?

The most crucial problem a customer faces is on their minds most often. It’s the most important because it’s coming up frequently and is never easy to solve. It has the most impact on their lives, but it’s not always the obvious choice. If you can help a customer with their most critical problem, they will benefit the most.

July 19, 2023 · 1 min · xgDebug

关键痛点是非常痛苦且你无法逃避,必须面对的问题

A Critical Problem Is Painful Problems can be a nuisance. They come up, and you either deal with them or ignore them. We can’t ignore critical problems. They persistently make the lives of those who have them harder until they are resolved. They can’t be just ignored, because they consistently reduce the quality of life.

July 19, 2023 · 1 min · xgDebug

关键痛点让生活品质下降

Find the critical problem where ignoring something causes a lower quality of life.

July 19, 2023 · 1 min · xgDebug

关键痛点往往又是浪费生命或者浪费金钱的,比如写日报

Find the critical problem at the intersection of something mandatory and something wasteful. 关键问题总是位于强制与浪费的交叉点

July 19, 2023 · 1 min · xgDebug

关键痛的点往往是不想干又不得不干的问题

A Critical Problem Is Not Optional Some things can be ignored or delegated, but a critical problem can’t be. If it’s critical, people will have to deal with the problem every time it occurs. They can’t just opt out of it. Solving the problem is essential to making any kind of progress in the work. Find the critical problem where people would love to opt out, but can’t. ...

July 19, 2023 · 1 min · xgDebug

Critical Pains Will Pierce You Again and Again, Endlessly

Find the critical problem where people need to do the same thing over and over again. A Critical Problem Occurs Frequently and Repeatedly The reason why critical problems are always on the minds of your customers is that the problems happen so often. Every day, every week, every month, the critical problems repeatedly occur. For your customers, it’s always the most urgent thing at that time. The issue needs to be solved there and then, every single time. If it’s not frequent, it is likely not a critical problem. If it occurs repeatedly and isn’t easily solved, it is likely to be a critical problem. ...

July 19, 2023 · 1 min · xgDebug

关键痛点每一次都消耗你不少时间

Find the critical problem where solving a problem takes a long time every time the problem occurs. A Critical Problem Takes up Too Much Time If a problem can be solved quickly, people either solve it the moment it appears or they set aside some time to do the work in a batch later, without feeling like it’s a waste of time. If that is the case, the problem is not really critical. Only when you need to spend considerable time and effort each time you solve the problem will it be impossible to “just” deal with it. “Doing it later” also turns into a chore, as it may take hours or days to deal with a long queue of deferred problems. A critical problem will feel like an unwelcome chore: important, yet tiresome. ...

July 19, 2023 · 1 min · xgDebug

Key Pain Points Often Are Being Solved with Homemade Solutions

There’s a joke that every SaaS product is essentially an Excel spreadsheet turned into business logic. When someone uses generic tools such as word processors or spreadsheets to solve a problem, it indicates that the problem is significant enough to warrant building specialized tools. Most problems aren’t highly complex and can often be resolved immediately. However, a critical issue will require developing a more sophisticated system. If your customers are using piles of Post-it notes or a disorganized mix of Word and Excel files to address a problem, you might have identified a key pain point. ...

July 19, 2023 · 1 min · xgDebug

Problems That Customers Are Not Willing to Spend Money on Are Not Key Pain Points

Customer Preferences for Problem Solving Customers often find alternative ways to solve non-critical problems because they want to save money. It’s not worth their while to seek and pay for a solution that they value less than the alternatives. When Customers Are Willing to Pay If the solution saves them time. If the solution saves them money. If the solution helps them make more money.

July 19, 2023 · 1 min · xgDebug

发现痛点最直接的方式就是和他们聊聊

Finding the Critical Problem So, how can you learn about which is the most critical problem your customers have? It’s quite straightforward: talk to them. Ask them what annoys them most. Find out where they want to be. Ask them what keeps them from being the best at what they are doing.

July 19, 2023 · 1 min · xgDebug

如果你能帮他们多赚钱,或者能帮他们节约时间,他们会愿意打开钱包

If you find something that will obviously make them significantly more money or save them a lot of time, then you have something to go on. Customers should really want to pay for it, almost have a burning desire to open their wallets. When they ask you if that is possible and you tell them it is, their mouth should drop to the floor.

July 19, 2023 · 1 min · xgDebug

直接询问客户想要什么产品是不行的,你需要知道他们在用过你的产品后会达到什么状态来判断

Focus on what you can help them accomplish. Ask what customers want and which state they want to be in when the work is done. Don’t focus too much on the “how it’s done.” That is usually more based on tradition than on an optimized process.

July 19, 2023 · 1 min · xgDebug

浪费时间是最大的痛苦

Time-Related Pains Most productivity-related issues cause temporal pain: people feel like they’re wasting time. These pains are caused by suboptimal processes and friction between tasks. If tedious work takes a lot of time, it keeps you from doing important and useful things instead. That leads to time mismanagement and relevant actions not being taken. By solving the time-related problem, productive tasks can be accomplished faster and sooner. When people complain about inefficiencies, tedium, or pointless work, you’re looking at a time-related problem. ...

July 19, 2023 · 1 min · xgDebug

浪费钱也是一种痛苦

If you hear people complaining about a waste of money, prohibitive costs, compliance, or the wrong people working on the wrong things, you’ve found a resource-related problem.

July 19, 2023 · 1 min · xgDebug

个人焦虑也是痛点,罗振宇做的便是这个生意

Self-Related Pains This group of problems is often overlooked. Everyone wants to be notable somewhere. This can mean holding a position in a company or being regarded as a supportive co-worker or friend. When people struggle with achieving these things, they feel self-related pains. The four essential concepts to look out for here are Reputation, Accomplishment, Advancement, and Empowerment.

July 19, 2023 · 1 min · xgDebug