从一个目标中,你通常可以推断出一个阻碍他成功之路的问题

From a goal, you can usually infer a problem that is in the way of your customers’ path to success. Solve that problem, and you can help everyone in the niche reach their goals.

July 18, 2023 · 1 min · xgDebug

同一个Niche人群一定是有一些共同的问题,如果你花时间找到这些问题并解决,那你就能启动一个生意了

People in your niche will likely have the same problems. If they love fantasy football, they all need to keep track of their teams. If they enjoy fly-fishing, they all need to find information on where to fish and how the weather will impact their chances of a catch. If you spend enough time investigating the problems of your niche, you will sooner or later surface their critical problems. These are the things that are common roadblocks for everyone in the niche. Solving that problem with a dedicated product will allow you to have a high chance of success with your bootstrapped business. ...

July 18, 2023 · 1 min · xgDebug

Where there are people, there are left, middle, and right. If space allows, you can always be the boss in one area.

You can become a tribal leader yourself. There is ample room for many leaders within most niche tribes. In such a position, you are considered an expert who also offers products specifically designed for members of the tribe.

July 18, 2023 · 1 min · xgDebug

The better you define your niche market, the more confident you can be in your numbers.

Shared interests will allow you to speak to the needs of your niche audience directly. Creating content that has a lot of impact and will be read by a lot of people will be easier, as there is less competition for your audience’s attention.

July 18, 2023 · 1 min · xgDebug

Tribal Identity People Want to Join, and Being the Standard of the Tribe is an Excellent Marketing Strategy

People derive their identity from belonging to a tribe. If you can position your business in such a way that makes your product something that “people in our tribe use,” then you will have a guaranteed sales funnel for as long as your niche exists.

July 18, 2023 · 1 min · xgDebug

与其他产品合作

Partnerships in niches become a much more lucrative endeavor. Additional exposure and reach results in quick win-win situations, where both partners can significantly boost both their customer base and their reputation as an expert in the niche. Partnering up with other players in the niche allows you to reach customers at different stages of “niche proficiency,” increasing the breadth of your sales funnel. ...

July 18, 2023 · 1 min · xgDebug

Even a group leader has extra credibility

If you lead a tribe, it will eventually do the marketing for you. A large following will amplify your messages with a lot of reach, giving you credibility and encouraging newcomers to become customers so they can belong to the tribe.

July 18, 2023 · 1 min · xgDebug

网络部落的力量

She became an advocate for the needs of these teachers, and they followed her actively on social media, engaging in conversations, spreading the word, and, best of all, even defending the company and the product against people who dismissed or publicly disliked it. That’s the power of a tribe.

July 18, 2023 · 1 min · xgDebug

Word of Mouth is a Double-Edged Sword

If you give people the opportunity to share your content and messages with other tribe members, they will. The interconnected nature of tribes facilitates this rapid exchange of information, and if you leverage those channels, your product will sell itself. At FeedbackPanda, it took one well-placed social media comment to start an avalanche of word-of-mouth referrals that lasted for years.

July 18, 2023 · 1 min · xgDebug

Collaborating with Opinion Leaders is a Great Promotion Method

Fortunately, these influencers are also much cheaper to partner with than the prominent super-influencers. Often, they are not even aware of their influence, or they don’t necessarily see it as a monetizable activity. While I recommend you still offer them reasonable compensation, you can approach niche influencers as potential partners instead of just seeing them as a marketing channel.

July 18, 2023 · 1 min · xgDebug

喜欢炫耀是人的天性,要善加利用

If your product is shareable, spend time on creating a referral system early in the life of your business. If it’s not shareable, defer this kind of system until you have exhausted better, more effective marketing techniques.

July 18, 2023 · 1 min · xgDebug

Analyze Competitors for Differentiation

When conducting market research, analyze your competitors’ strengths and weaknesses. If you have properly validated your problem, you will identify market gaps that are currently unserved. Build your products around these gaps and consider partnering with your competitors to expand each other’s customer base.

July 18, 2023 · 1 min · xgDebug

You Can Turn Some Makeshift Solutions into a Product

Watch out for non-competitive competitive alternatives: the tools people use instead of using an actual product. This can include Post-it notes, an Excel spreadsheet that doesn’t involve numbers, or any general tool applied to a specific problem. These types of makeshift solutions are where you can identify your critical problems—and that’s where you can best serve your niche.

July 18, 2023 · 1 min · xgDebug

市场规模过小,无法维持一个生意

Like in machine learning, you run the risk of “overfitting” your niche; you might get too specific. There could be a few hundred “Star Trek fans that live in the New Orleans area and love to eat Quinoa,” but that won’t sustain a bootstrapped business. ...

July 18, 2023 · 1 min · xgDebug

选择正确的方向会更轻松

A bootstrapped business works best when it starts out in a niche. Most companies will do really well by just staying there. Some expand into other markets. But that initial audience is one of the most important things to carefully select when you start a business.

July 18, 2023 · 1 min · xgDebug

当你的产品解决了一个实际的问题,就有人会愿意付钱

A problem we experienced for ourselves. So we solved it for ourselves. We then saw that other teachers, just like Danielle, could benefit from our solution. They had the exact same problem. We knew our first version already solved the problem well. That’s why we knew other teachers would pay for it.

July 18, 2023 · 1 min · xgDebug

The payment willingness and ability of tribal populations is also important, while it's also necessary to consider whether the other party is willing to switch service providers, and persuading freeloaders to pay can be difficult.

Can They Pay? Will They Pay? Sometimes, you will be serving companies that have a budget for what you offer. Other times, you could help a currently underserved segment of a low-wage industry. The capacity and willingness to pay will be very different between those two.

July 18, 2023 · 1 min · xgDebug

不能贪图大市场,但是也不能去特别小众的市场

Is the Audience Large Enough? Your audience will have to be big enough to sustain your business. It will likely also have to support competitors, as any successful business will attract competition. Is the Audience Small Enough? Contrary to popular belief, I think that for a bootstrapped company, in particular, some markets can be too big. Some audiences are too generic, some industries too vast for a great niche to exist. At least, in the beginning, you should have a clearly defined niche. As a bootstrapped entrepreneur, you will reach out to customers and be in direct contact. ...

July 18, 2023 · 1 min · xgDebug

发现小众痛点,就发现了目标市场

If you have found a painful problem, a niche audience that is both small and big enough for your business, and you have made sure your audience is willing to pay for your solution, you have found your niche. From here you can build out your product and marketing strategies for that market.

July 18, 2023 · 1 min · xgDebug

Don't try to sell your product one-on-one; that's important.

Knowing whether you need to focus more on sales or on marketing is very important. Some markets require you to reach out to buyers individually. For others, a good and well-targeted marketing strategy could mean you will never have to talk to a single customer before they subscribe or purchase. Being aware of how this will develop over time is essential in order to decide where to focus your attention. ...

July 18, 2023 · 1 min · xgDebug