1. People face trade-offs.
  2. The cost of something is what you give up to get it.
  3. Rational people consider marginal quantities.
  4. People react to incentives as they trade with each other.
  5. Trade can make everyone better off.
  6. The market is usually a good way to organize economic activity.
  7. Government can sometimes improve market outcomes and how the entire economy runs.
  8. A country’s standard of living depends on its ability to produce goods and services.
  9. When the government issues too much currency, prices rise.
  10. Society faces the short-run trade-off between inflation and unemployment.