The key lies in accurately grasping and fulfilling societal needs. The products or services required by each generation vary, but the vast majority are related to technology.

When a new need emerges, and you happen to be the sole person with the relevant skill set, it’s time to shine. During this period, you can build your personal brand on Twitter and YouTube (the video platform) by offering your products or services for free. While this process may involve certain risks and losses, you will have built a personal brand and gained significant reputation. When the opportunity arises, you can maximize the leverage effect to scale up the products or services you provide.