Repetition is the mother of success. Over 90% of success comes from imitation and repetition, rather than from innovation. The reason people often resist doing repetitive tasks is usually this: they haven’t achieved anything yet, so they lack successful experience. Imitation is the most efficient shortcut. Whether you are studying by imitating top students, working by imitating excellent employees, creating products by imitating bestsellers, or doing self-media by imitating internet celebrities, the result is the same (or: all roads lead to the same destination).