Comment seeding (or comment traffic generation) can be traced back to the blog era, where people would mass-comment on other websites. The username and the comment content served as advertisements. By commenting on hundreds or thousands of sites, one could continuously bring in a steady stream of traffic.

The veteran blogger Lu Songsong, a well-known figure in the site owner community, insisted on commenting under various blog posts back then, which provided significant help to his later traffic and fame.

In the era of self-media (or independent media), this strategy remains effective, and the key is its simplicity—anyone can do it.

Taking the popular low-cost online courses of recent years as an example: Register a D-platform account (D 音号), change the username to your business name, and ensure the username and avatar are enticing—something that makes people want to click immediately. Pre-follow several hundred knowledge bloggers, and whenever they publish a piece of content, be the first to comment.

Don’t post advertisements, as they might be deleted. The comment content can simply follow a template. When commenting on knowledge-based bloggers, use phrases like “Got it,” “This is truly useful, thanks for sharing,” “Nice, already saved,” etc.

For a regular video, the baseline view count might be three to five hundred, but it’s also common for it to become a viral hit with tens or even millions of views. With your username and avatar exposed countless times, some people will inevitably click on it. By posting business-related videos and leaving your personal WeChat contact in the signature, people will add you as a friend daily, resulting in a very stable conversion rate.

Here are the specific steps for beginners:

  1. Find a niche industry that has high conversion potential, is a necessity, and has a wide market reach.
  2. Organize relevant materials.
  3. Register a D-platform account, modify the username and avatar, post a few business-related videos, and use the signature to guide people to add you on WeChat.
  4. Follow 100+ quality peers and comment blindly—the more the better.