What Are Good Markets for Bootstrapped SaaS? If you see that significant forces are terraforming a market, creating an opportunity where there was none before, that is a good sign. Whenever a new kind of technology or process gets traction in a field that has not seen much change before, it will create little points of friction. Some of them will be critical. These will be the ones that warrant creating a SaaS business.
Some markets, where a lot of small deciders with their own budgets make decisions, are very lucrative. These people can be convinced without needing to deploy corporate diplomacy. You can show them a product, and they will try it out, as they have no one telling them not to. Small businesses and freelancers are great audiences for a bootstrapped SaaS, as they have budgets. Small budgets, maybe, but if there is a painful problem, there will be money to fix it.